How ESET success in Thailand?

How ESET NOD32 Success in Thailand?
In 2003, ActiveMedia (Thailand) was established in the IT security industry and been looking for the IT security product with the most efficiency and differentiate in the global market. As the result, ESET NOD32 which are one of the software antivirus that have the product quality higher than the other competitor in the world. Moreover, the strenght of the product which are lighter and faster can be one of the keys of success to launched the product in Thailand market. Additionally, we found that most of Thailand's user preferr to use the pirate software. Then, we plan our market differentiate by provided the information about the antivirus product via many media that no othe competitor have ever done such as TV name "Virus Report", The magazine, event and exhibition and etc. For the distribution channel, we are the first software company in Thailand that push the ESET NOD32 antivirus home edition to the book store which have more than 300 branchs in Thailand. Moreover, our service and engineering support with the knowledge and skill can be help the users to solve the problem about the virus with care and expert. There are many support channel such as CallCenter, E-mail, FAQ, troubleshoot and remote administration service. So we also conclude that our service expertise are one of the keys of success.

The Most Popular in Thailand
With the different marketing strategy, Activemedia can gain the business growth morethan 100% in years 2003-2007 and keep growth respectively. In years 2009, the Global research from ESET LLC. founded that Thailand market can gain the market share at 48% with the number of users approximately 5.7 millions users. 

We can also measure how antivirus popular in each country by using Google Trends as it shows how frequently particular topics have appeared in Google Search, Google News stories, and in which geographic regions people have searched for them most. Recently, we found that in Thailand keyword "NOD32" have been searching more than other brands and regular keyword as "Antivirus". The previous report and research can be concluded that Activemedia marketing strategy for the previous 6 years are effective and the brand "NOD32" are already in the customer mind.